Alexey Krupnik was born in Moscow, Russia, in 1990. He began his creative journey within the street dance subculture. In the late 2010s, with the widespread availability of DSLR cameras in Russia, he discovered a new avenue for self-expression, which ignited his passion for visual arts and became a driving force in the development of his professional career.

Currently, Alexey is a film director with a diverse range of work and experience in the advertising, animation and music video industries in Russia. His work is distinguished by a unique visual style, meticulous attention to detail, and the ability to create emotionally resonant stories that leave a lasting impression on the audience. Today, Alexey is one of the most demanded advertising directors in the Russian industry.

In addition to directing, Alexey has found his passion in documentary photography, which has become an essential part of his creative expression. His photographs delve into genuine human emotions, tell compelling stories, and immerse the viewer in the atmosphere of the moment. One of the central themes Alexey has explored in Russia is homelessness. Early in his photographic journey, he volunteered with the charitable organization “Nochlezhka,” which works to support homeless and vulnerable individuals.

Through his lens, he not only documents their struggles but also gives a voice to their silent stories, capturing fleeting moments of humanity amidst adversity—an intimate reflection of the resilience and dignity that often goes unseen

Regardless of the medium—be it a music video, advertisement, or photograph—Alexey consistently focuses on the human element, exploring inner worlds and the complex relationships between individuals and their environment. He firmly believes that every work of art should not only be visually striking but also carry profound meaning that resonates deeply with its audience.