Born in Koriyama, Fukushima in 1964. After graduated the Department of Design, Tokyo University of the Arts, and worked at Hakuhodo Inc., he established KAZETOROCK Inc. in 2003 and has managed it until now. He has worked for many topical unconventional advertising campaigns including “NO MUSIC, NO LIFE.,” by Tower Records, “Zexy” by Recruit, “Horoyoi” by SUNTORY, “SPECIAL IN YOU” by PARCO and “Find my Tokyo” by Tokyo Metro. Publisher and Chief Editor of monthly “KAZETOROCK (0 yen),” Fukushima Prefecture Creative Director, Chief Emeritus of “Shibuya Radio,” Professor and Dean Extraordinary of Tokyo University of the Arts, and a guitarist of rock band “Inawashirokos” which appeared on NHK’s end-of-year Kohaku Utagassen in 2011. In March 2024, he organized “Michihiko Yanai 60th Anniversary Event – KAZETOROCK the First and Last Super Arena FURUSATO” for 2 days at Saitama Super Arena. He breaks up conventional ideas by freely crossing over different fields and works on all of these through various creative directions and branding strategies as advertisement.